Part of veterinary marketing is giving people what they want. You know that your clients and potential clients want to be able to find you on the internet, so you finally got a quality professional website built for you. Now what you want is for them to click on it. Just having a website does not ensure that people will find your site or want to click on it, and if they don’t, they’re probably just finding your competitors. Here are two ways to make people click on your link:
High search result rankings
Forty-two percent of search engine users click on the top ranking link in the search results. This could translate to a huge number of potential clients who choose to click on the link that leads to your site, simply because of where it appears on the page. Furthermore, people don’t generally click past the first page of the search result listings, so making sure that your veterinary clinic website ranks at least that highly is really important.
Another way to get potential clients to click is to make sure that you rank highly in the organic results. There are paid ad opportunities, which will probably get you a few clicks as well, but what the people really want is organic results. More than 75% of people who use search engines click on organic listings rather than paid ones.
The majority of people between the ages of 18 and 34 use search engines to find a vet, but you want to make sure that they click on your veterinary clinic website rather than your competitor’s. Making sure that your site is optimized for search engines is an effective way to put links to your site right where they want them. More like this blog.