If you’re looking to build your veterinary business through online marketing, outdated or neglected veterinary clinic websites are not enough to build a substantial internet presence. Consider these tips to build on the website you already have:
-
Be aware of online reviews: Pew Internet says that 58% of people have researched services or products online, and 24% of people have posted reviews or comments online of goods and services. This means that ignoring review sites is never a good policy. A few disgruntled or bitter customers can bring down your rating and chase potential clients away. This means that even if you usually give stellar service, review site readers won’t know. If you’re getting numbers that make no sense, ask the website if there’s been confusion over names a